Value for Clients

Client First is one of our Values

What does Client First mean? It’s the fundamental promise we make to our clients that we will put their needs above our own, recognizing the primary importance of building lasting relationships. We commit to listening with empathy, understanding client needs and offering the right advice and solutions based on those needs. We best serve our clients when we deliver excellent value and exceptional client experiences. This was evidenced in our recognition as the highest ranked Canadian Big 5 bank for customer satisfaction by J.D. Power’s 2016 Canadian Retail Banking Satisfaction Study.

Our priorities:

  • Client satisfaction and loyalty
  • Digital enablement
  • Data privacy and cyber security
  • Products and services with positive social or environmental impacts
  • Socially responsible investments
  • Financial literacy

Learn More

2016 Corporate Citizenship Report (see page 23)  PDF
About Value for Clients  PDF