- Ensure client satisfaction and loyalty
- Protect clients’ privacy and assets
- Finance responsibly
- Develop products and services that have a positive social and environmental impact
- Provide choices for clients who seek socially responsible investments
- Promote financial literacy among clients and the general public
We aspire "to be among the world's most trusted and successful financial institutions." By putting our clients first, we will always earn the right to be our clients' first choice. We strive to provide our clients with the right products, services and advice so they can make the best financial decisions possible.
RBC I&TS places our clients at the centre of our business through ongoing dialogue and engagement. Our approach is to develop collaborative partnerships which ensure we are strategically and operationally aligned with our clients, providing relevant insights and customized and sophisticated solutions to meet client needs now and in the future.
RBC I&TS’ multi-year technology strategy focuses on aligning our clients’ requirements with system enhancements designed to advance their overall experience, increase operational efficiency and reduce risk. The Advanced Client Experience (ACE) program oversees our multi-year technology strategy, and is a collaborative effort across coverage, operations, technology and functions. Through Agile methodology, our focus is on delivering high priority features through iterative development cycles with frequent releases.