Providing an exceptional client experience is part of our strategy

More than ever before, we are focused on providing an exceptional client experience by creating a digitally-enabled relationship bank that is simple to deal with and delivers more value to clients. We are learning from and working with our clients to develop the next generation of products. Our size and scale give us an advantage in using data to better understand our clients, anticipate their future needs and offer them increasingly personalized solutions, while investing in keeping their information private and secure. Our digital and innovation strategies are fundamental to creating exceptional client experiences, driving customer loyalty and acquiring new clients. The work we’ve done to serve clients as we move toward a more digital future helped us earn two top consumer rankings from J.D. Power in Canadian retail banking. RBC received the award for Highest in Customer Satisfaction Among the Big Five Retail Banks for the second year in a row in the Canadian Retail Banking Satisfaction Study, and also attained the ranking of Highest in Customer Satisfaction Among Canadian Mobile Banking Apps in the inaugural Canadian Banking App Satisfaction Study.