Making third party marketing more mainstream

In collaboration with Global Consultancy Insight Discovery, we are pleased to share with you the second annual research report on third party marketing (TPM), Making third party marketing more mainstream.

This report examines how the TPM landscape is responding to the changing needs of clients and markets with more relevant strategies and robust business models. In total, 70 market practitioners completed the survey, which aims to provide actionable insights based on the trends, developments and characteristics of the TPM environment.

Key findings 

  • 24% of firms believe their own reputation is a key differentiating success factor 
  • Client reputation is an important consideration for 33% of firms
  • 83% of firms represent managers in multiple jurisdictions 

"The TPM universe is responding
to the changing needs of the
clients it serves and the markets
in which it operates".


Insight Discovery, Making third party marketing more mainstream, December 2022